elevator pitch template

The elevator pitch (short form – thanks to Eric Saund)

For <customer description>

who <customer’s defining need>,

<your product name>  is a <product category>

that <product differentiator>,

unlike <nearest competitive solution>,

(optional: which <competitor’s weakness>,)

<your product’s value proposition*>.

* A value proposition is a clear statement of the tangible results a customer gets from using your products or services.

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s