The elevator pitch (short form – thanks to Eric Saund)
For <customer description>
who <customer’s defining need>,
<your product name> is a <product category>
that <product differentiator>,
unlike <nearest competitive solution>,
(optional: which <competitor’s weakness>,)
<your product’s value proposition*>.
* A value proposition is a clear statement of the tangible results a customer gets from using your products or services.